the soft pack - the soft pack

[Pod / Inertia: 2010]
Another buzz band that has the blog world frothing at the mouth is San Diego four-piece The Soft Pack, and we’ve jumped on the bandwagon with similarly rabid enthusiasm.
They specialize in two minute tunes that move along at a blinding pace, barely pausing for breath between tracks. Super catchy, energetic indie rock n roll songs that are more infectious that a room full of H1N1 and one of the first albums (amongst an onslaught of recent releases) that has made us drop the morning paper, sit up and feel that euphoric excitement of hearing something you’re almost immediately in love with.
When done well it’s hard to compete with the familiar sound of the classic rock band structure (two guitars, bass and drum kit) and The Soft Pack do it better than most, producing songs that are super catchy and have a timeless feel about them – as though they could belong to any era where guitar bands ruled.
“Answer To Yourself” is an awesome swaggering rock tune that would have been plucked from the late Sixties, while “Done On Lovin” is super-catchy jangly guitar pop, and “More Or Less” sounds like it came straight off the Strokes This Is It. One of the greatest charms of this band is the casual, deadpan voice of singer Matt Lamkin, whose vocals roll effortlessly out his mouth without pretension.
The Soft Pack sound recalls the solo work of Blur’s Graham Coxon, the swinging rock ‘n’ roll of the Easybeats and shades of the Dead Kennedys smoke-filled-whisky-bar vibe.
We like.

The Soft Pack's Album will be released in Australia through Inertia 06.03.10


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